By Nexo Media India Team · Updated October 2026
1. Use HTTPS everywhere
Your site should load on a secure https address, and the http version should redirect to it.
2. Be genuinely mobile-friendly
Text should be readable without zooming, buttons easy to tap, and nothing should scroll sideways.
3. Improve Core Web Vitals
Aim for a fast Largest Contentful Paint, quick response to taps (INP) and no layout jumping (CLS). Compress images, lazy-load images below the fold and avoid heavy scripts.
4. Add an XML sitemap
A sitemap lists the pages you want indexed. Submit it in Google Search Console.
5. Check robots.txt
Make sure it does not block important pages, and include the sitemap link.
6. Set canonical tags
Each page should point to its preferred URL so duplicates do not compete with each other.
7. Write unique titles and descriptions
Keep titles under about 60 characters and descriptions under about 155, each describing that page specifically.
8. Add structured data
Schema markup such as Organization, Service, FAQ and Breadcrumb helps search engines understand your pages.
9. Fix broken links and redirects
Remove 404 links and avoid long redirect chains. Create a helpful 404 page.
10. Use descriptive image alt text
Describe what the image shows. It helps accessibility and image search.
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